Keyword analysis has to be one of the most crucial sides of Search engine optimization. It does not matter how strong your link building is or if your on-page optimization is ideal, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
In locating keywords to target, you are essentially after keywords that have good search volume, comparatively low competition and can monetize well. In the following paragraphs, I want to have a look at how to develop confidence that a given keyword has a good search volume.
As numerous reader are most likely aware, there are numerous of keyword tools on the web that will help give a sign of a keywords volume. These include the Google AdWords keyword tool, word tracker and Google Insights for Search for example. The main thing to comprehend is that none of these keyword tools provide completely accurate numbers for volume, you will find, that also includes the Google tools as wells. Personally, to aid enhance the chance which a keyword you might be targeting features a good volume, I love to look at the data from many of these mentioned tools and in case a keyword is showing strong volume across many of these tools, it becomes an indication the quantity needs to be good. Another habit I adopt in niche research is always to always glance at the search volume for the exact match keyword. This will indicate the quantity of the keyword typed in just as is, rather than as an element of a larger keyword phrase (phrase match) or simply a keyword that has your words inside it (broad match).
If you are intending to invest significant some time and/or funds in a search engine optimisation effort to get a keyword, another way to get a better concept of a keywords search volume would be to run a quick AdWords campaign. This is where you are going to bid in AdWords on the keyword you are looking at which means that your ad is displayed in the search engine results for that keyword. The campaign should bid on an exact match from the keyword you are considering to assist give an effect in the exact match search volume. After running an AdWords campaign, you will notice a quote in the impressions provided to your ad. In the event you setup your campaign correctly, these impressions can be used to provide a good estimate of any keywords search volume.
You do not have to have a site setup with this but could simply run a campaign that links to another site. Be sure you request that impressions are served as soon as possible (instead of spaced with the day according to budget) so you bid enough that your particular ad is usually shown. Additionally utilize the search network only. AdWords will then report on the impressions for your keyword, that can give another indication of search volume.
You sometimes see those who claim the search volume numbers within the Adwords keyword tool are always correct with regards to search volume on the search engines, however, after you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that you can find indeed inaccuracies within the search numbers using this tool.
You should understand that evaluating search volume is simply one part of the evaluation of the keyword. Other key elements range from the competition in the keyword as well as its profitability. These steps outlined here should however help give a good evaluation of whether a keyword has a good search volume.