Two of the most visited websites are Google and Facebook and the second one is seen as the “will need to have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers may have a direct means of contacting a company.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But that may be that businesses haven’t learned how to market Facebook properly. So when you don’t have a Facebook page for the company, or perhaps you aren’t seeing anything significant provided by your page, the question is, are you marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you should be doing to utilize this dynamic platform to boost brand awareness among other businesses, especially your competitors and vendors.
Step One. Create an intriguing Facebook page. This is the first thing your overall and potential customers will spot and it is the easiest move to make. Start with developing a profile by finding two pictures. You’ll need to have a 32px x 32px for the company’s profile image. You will want an 851px by 315px for that cover photo.
They are the very first thing is seen by targeted traffic to your Facebook page, therefore it is a huge deal. Remember good high-resolution quality graphics will be the reflection of the business on Facebook.
Now, complete the organization information. This includes what your company is information on, a means to contact you, your days and hours of business, your way of payment and anything that describes your company. This may not be something that you need to rush through all things considered… it is what is going to make an effect on visitors concerning your company.
Now What? Since you now have your business Facebook page, the next step is to fill the page with content. You need to good quality stuff in order that when visitors see your Facebook page, they would want to “like” the page!
Use images and videos that will create an environment that is certainly so dynamic, visitors will want to call your company, or at a minimum, go to your website. You need to post something on Facebook at least three days a week.
Why? Well, the web can be your 24/7/365 employee and Facebook is usually there. So by posting frequently with content that is certainly fun, informative, interesting, and intriguing, you may be getting together with visitors when they are saved to Facebook.
Reports have discovered that by posting 1 or 2 time each day gets the most interaction with followers. You are able to set goals on your Facebook page that tracks your failures and successes with all the content which you posting. Use this information to find out what website visitors to your page want to see. Don’t be posting in order to be active.
And remember, your existing customers, prospective customers, and suppliers, vendors, and also your competition are scanning Social Media throughout the day, each day, all year round. So that you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be done with the step above simultaneously as your Facebook page progresses. Start with searching Facebook for your suppliers and vendors. Look for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and reply to their posts out of your company’s Facebook page.
This Can Be B2B Social Media Strategy
B2C Facebook pages wait for the existing and prospective customers ahead, more-or-less. It is actually easier to just advertise in the store actually. However for a company, B2B marketing gives you the opportunity to interact with other businesses pages to advertise your brand, products, and services as well as share content.
By getting together with the competition, suppliers, and vendors on Facebook, additionally, you will gain other followers that will have an interest in your small business too. Once the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they will likely look at your activity on your own Facebook page and once they see content that is certainly of interest in their mind, they’ll click that “like” button and start following your company too.
Maintain the Content Going
You need to continue posting content on your Facebook page and you have to share the material from your pages you have liked and follow too. This will allow you to still form an environment that nurtures discussion on the Facebook page.
Remember, that content articles are king whether it be on your company website or your company’s social platforms. In addition to a Facebook page, you ought to have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms your competitors, existing and potential prospects, suppliers, and vendors use.
Maintain the content high quality, informative and interesting or people won’t follow yourself on any social media marketing platform. In addition to that quality content, use your social networking platforms for advertising too. They are ncpzun places to publish contests, deals, and sweepstakes.
Which Will Take Time! Now this is perhaps all planning to require being online, daily, using these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was a catch here, right? Yes, you’re going to need to invest some time on these social media platforms to accomplish all of this stuff we just discussed for successful B2B strategy and quality content posting. And that is certainly where I can help you as being a Freelance Writer & Virtual Assistant! Reach out to me and find out a few things i will offer both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then get in touch!